Opened in a refurbished grocery store, Fleming Mountain Grill is breathing fresh life into a cherished landmark that had served the community for 65 years. We took the original color palette and re-imaged it for a modern market. The palette combined with the monogram—styled after vintage cattle brands—embodies the steakhouse's focus on premium cuts of meat and their warm, inviting atmosphere. The slight curve and vertical stacking in the typeface create a subtle nod to the mountains, of which the restaurant is inspired.