The Flour District is bringing the delight of European style pastries to Lynchburg, VA. Drawing inspiration from antique flour bags and early industrial revolution signage, we developed a branding system that pays homage to old-world style reimagined for a modern market. Intensely crafted, their pastries are a labor of love. We worked to capture the artistry without losing the down-to-earth, welcoming nature they create.
Our Role:
Visual Identity • Branding • Art Direction • Web Design & Development • Copywriting • Lifestyle Photography • Styling & Production
Fresh baked perfection.
The Flour District takes pride in using traditional techniques to bake delicious pastries, cakes, and breads. Our logo reflects the bakery's passion for wholesome, authentic ingredients and handmade creations. The intricate illustrations and custom typeface we created mirror their passion and dedication to the craft. The soft color palette evokes the inviting atmosphere of the bakery itself. The brand we created represents the perfect blend of old-world charm and contemporary style, just like the baked goods themselves.
So good you can smell it through the screen.
The Flour District bakery offers a taste of freshly baked goodness, and their new website is the perfect online destination for those seeking the finest pastries and treats. The website, designed and developed by our team, showcases the bakery's commitment to using the best ingredients and traditional techniques. With a clean, modern aesthetic and easy-to-use navigation, visitors can discover the full range of baked treats, learn about the bakery, and order their favorite products with just a few clicks. The Flour District's website is the perfect representation of their passion for baking and the taste of fresh baked delight.